![]() ![]() ![]() From that, he started to build a successful company with a strong culture.Ī forerunner in the field of computing and winner of 5 Oscars, Ed Catmull brings in this book how he and his colleagues developed a philosophy at Pixar, focused entirely on the creativity of employees. His childhood dream was precisely to make the first computer-animated film and he succeeded. ![]() in Computer Science, Ed Catmull is, with Steve Jobs, one of the founders of Pixar and responsible for developing the technologies that allowed the creation of “Toy Story”, the first animated movie made 100% with a computer. Published by Random House on 8th April 2014, “Creativity, Inc.” brings in 368 pages the learnings of the president of Pixar, Edwin Catmull, in 33 years of the company.ĭefined by Forbes as probably the best business book ever written, it presents a brief history of Pixar and its tactics to stimulate creativity in the workplace. The book “Creativity, Inc.” will show you how Pixar, the creator of amazing movies, such as “Toy Story”, “The Incredibles”, “UP”, and “Finding Nemo”, became a revolutionary, innovative, and creative company.Įd Catmull, president and co-founder of the company, brings his experience and trajectory to help you transform your workplace into a space open for creativity and ideas.Īre you curious? So come with us, because in this book summary we will know what made Pixar get where it is today! The book “Creativity, Inc.” ![]()
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